Rethinking MSME's Strategies: Crafting Disruptive Resilience Paradigm in Global Competitive: Agility (Indonesia Case)

F. Mario Andaru
Universitas Sebelas Maret, Indonesia

Tulus Tambunan
Centre for Industry, SME. & Business Competition
Studies, Universitas Trisakti, Jakarta, Indonesia



This paper aims to explore, analyze, and deepen understanding of business strategies that can assist MSMEs in surviving and thriving amidst increasingly fierce global competition. The primary focus of this on the concepts of sustainability and resilience, addressing not only external challenges but also the internal capacity of companies to adapt, endure, and evolve. It discusses several related issues including government policies and incentives, the role of innovation, the role of academics and society do, consumer awareness and the importance of partnerships and networks in summary, this compilation advocates for holistic approach to empower MSMEs in Indonesia