About Us
Policy Discussion SeriesTulus T.H. Tambunan
Center for Industry, SME and Business Competition Studies
Universitas Trisakti
Jakarta-Indonesia
Krishn A. Goyal
Institute of Evening Studies
Jai Narain Vyas (State) University
Jodhpur-India
Teena Mertiya
Institute of Evening Studies
Jai Narain Vyas (State) University
Jodhpur-India
Introduction
It is undeniable that information and communication technology (ICT) has changed many things in the business. It not only has changed the way businesses communicate to each other or deal with their customers, distributors and suppliers but also through digital marketing or e-commerce it has changed the way they promote and sell their products or purchase their raw materials. Digital Marketing has now become the trend in targeting both current and prospective customers. Most people now have daily access to the Internet via computer, laptop or smartphone. Social media is one of the best channels of online marketing, and Instagram is one of the fastest growing platforms available today. More and more businesses are eager to establish a strong presence on this network and encourage their prospects’ engagement.
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