Attitude to Behavior of Buying Life Insurance in Viet Nam

Category: Vol.05 No.03 November 2020 Written by Thi Huong Mai & Bich Hong Hoang Hits: 135

Attitude to Behavior of Buying Life Insurance in Viet Nam

Thi Huong Mai

University of Labor and Social Affairs
Hanoi, Vietnam
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Bich Hong Hoang

University of Labor and Social Affairs
Hanoi, Vietnam
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

Life insurance is a civilized foundation of a country. The value of insurance products is becoming more and more useful over time and is the basis for a comprehensive social security ensuring. However, despite the values and benefits of these products, people's attitudes towards life insurance are still disinterested. This study aims to quantify people's attitudes towards life insurance in Hanoi market with 471 sample surveys. Through analyzing the effects of 3 variables which are risk attitude, benefits perception and risks perception to measure attitudes towards the buying life insurance. This research will be useful for improving the way Hanoi people in particular and Vietnamese people in general adopt a positive attitude to life insurance, thereby promoting the intention and behavior to buy products.

Keywords: attitude, life insurance, risk attitude, benefit perception, risk perception
JED code: G00, G02, G22


 

 
Download International Journal Vol.05 No.03 Nov 2020 in PDF