Building Confidence, Competence and Connectivity: An Entrepreneurship Learning Methodology for Women at Risk in Dolly, Surabaya, Indonesia

Antonius Tanan
Universitas Ciputra Entrepreneurship Center
DBS Tower 39th floor, Jl Satrio kav 3-5
Jakarta 12940, Indonesia
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Siew Mee Barton
Department of Management, Faculty of Business & Law
Deakin University
Melbourne Burwood Campus, 70 Elgar Road
Burwood, VIC 3125, Australia
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It is popular to argue that entrepreneurs are ‘born not made’. There is no question that personality type and innate strengths do play a significant role in equipping individuals to function as entrepreneurs but it is also clear that a lot of the capacity building that can assist somebody in starting their own business, and successfully developing it, involves skills, knowledge and attitudes that can be taught. This paper discusses one model of teaching entrepreneurship that has arisen out of the experience of working with vulnerable individuals who lack specific skills, capital and education. The initial development of this model took place when Ciputra University (UC) began working with women formerly involved in the sex-worker industry in Surabaya’s infamous Dolly neighborhood. These women had very modest levels of formal education, limited life experience, little confidence that they could ever succeed outside the profession that they had known and few skills to facilitate alternative employment. The educational model developed to assist them is broadly applicable to those coming into entrepreneurship with little education or background in business. This model is built around three essential elements, summarised as: Confidence, Competence and Connectedness (‘the 3Cs’). Confidence is built through culinary training for a learning outcome from a psychomotor domain.

Keywords: entrepreneurship, former sex-workers, confidence, competence, social capital, Indonesia
JJEL codes: I2, I250, I310, O350


International Journal of Small and Medium Enterprises and Business Sustainability,Vol.1, No.2 (November 2015), pp. 50 - 78 
© 2015 by Center for Industry, SME and Business Competition Studies, USAKTI
ISSN:2442-9368 electronic 


 Download International Journal Vol.01 No.02 November 2015 in PDF