Digital Policy for Small and Medium Industries:
Government Support and Survival Strategies during the Pandemic in India and Indonesia
Uma Shankar Yadav
Department of Humanities and Social Science,
Motilal Nehru National Institute of Technology, Allahabad, Prayagraj, India
Ravinder Rena
Faculty of Management Sciences,
Durban University of Technology
Republic of South Africa
Tulus T.H. Tambunan
Sustainable Development Management Ph.D. Program
Faculty of Economics and Business Universitas Trisakti, Indonesia
Introduction
Micro, small and medium enterprises (MSMEs) have a crucial role in increasing the economic revival in India. However, small industries especially the handicraft sector and women’s family businesses are particularly in a bad situation called lead (vulnerable) during the pandemic. The COVID-19 pandemic has significantly impacted the long-term viability of MSMEs in distribution, production, financing, and market and locality demand. This paper explores that digital policy and assistance government model for micro and small to -industry accelerate the economy during pre and post-pandemic is needed. It also raises the question of how digital and IOT in other words ICT (information and communication technology) with government policies in the development of small and micro-businesses. Our study relied on secondary data, which was the library method used to conduct the research. In this paper, the famous ideal assistance model policy (AMP) for MSMEs in accelerating the local regional international economy is by drone and digital technology (online) so that the easiness and flexibility in sale and purchasing of raw materials to sales can be integrated into one and reach all consumers with protection right of consumer around the world. Different policies of Indian and Indonesian Government’s policies in developing manufacturing of handmade products and MSMEs in the new and digital era include launching the MUDRA, SWAYATT, start-up scheme, and the fin-tech program in India, as mandated by Government start-up policies 23 of 2021 in Indonesia, implementing digital and ICT-based programs for MSMEs such as interest subsidies and restructuring..
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